Recently, OTT services have become extremely popular with many viewers.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT refers to services that deliver various types of content through the internet.
Netflix, Watcha, and TVING are 대표 examples.
Unlike traditional cable TV, users can choose what they want to watch at any time.
There are many reasons why OTT has become popular.
One reason is that a wide variety of genres are available in one platform.
Films, series, and variety programs can be selected by preference.
In addition, OTT is cheaper than conventional subscription TV.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
However, as subscription fees keep rising, more people feel financial pressure.
As a result, attention toward free services is increasing.
Free platforms supported by ads let people watch without cost.
Cost-conscious users find this model attractive.
Recently, FAST services have gained attention as an example of ad-based streaming.
An example is KT’s “Gi Live,” which attracted many users.
FAST is expected to become a new revenue model while the paid TV market stagnates.
The biggest advantage of free streaming is that there is no cost burden.
Another plus is the wide range of available programs.
However, users must watch advertisements, which can be inconvenient.
Some free services may offer lower-quality content.
In the future, both OTT and free streaming services will continue to evolve.
Free models could gain stronger popularity.
Being able to watch without cost is highly appealing.
Finally, balancing high-quality OTT content with check here free service accessibility is important.
If both advantages are used properly, users can gain better experiences.
I look forward to seeing how the streaming industry develops in the future.